Britannica online Essay

This is a book proposal that has been created to ensure the children of today are still exposed to the same childhood experiences that we all had years ago. In today’s society we are much more fast paced and immediately are drawn to electronics such as computers, television, movies, ipods, etc†¦ The numbing effect of this constant barrage of information on very young children could lead to a sort of deterioration of values in a small child. Proposed title: Back to the Basics: A Collection of Nursery Rhymes for Today’s Child Introduction: Many of us picked up our own sets of values and morals from what had been passed down to us through tradition. A Nursery Rhyme is a poem or a song, traditionally taught to very young children. Nursery Rhymes in the English language are usually British in origin, dating back to as far as the 16th Century. Aside from the ones imported from England, many Nursery Rhymes also developed in North America (Encyclopedia Britannica online, 2008). These little songs and poems form a sort of symbolic â€Å"backbone† to the continuing cultural and psychological development of the American people and culture. Indeed, at its very core, a Nursery Rhyme is a sort of cultural footprint. While most oral tradition (ex: nursery rhymes) may sound more like nonsense or oversimplified, moralistic tales set to a rhythm and a tune, they carry the symbolic weight of generations past (Bettelheim, 1976). Passed on through tradition and brought alive by the imaginations of the very children who hear them and pass them on, these rhymes bear the values of the culture that created it. For example, Humpty Dumpty’s story reminds us that there are some things that, once broken, can never be mended. In another example, the Itsy Bitsy Spider speaks to us of the value of perseverance. Sometimes, a Nursery Rhyme isn’t just a moral legacy, but a historical one as well: showing us how people lived or worked during the particular time when these rhymes were created. For example, while shepherding may no longer be a common profession, especially in heavily populated urban areas, even children from the inner city are aware that it was once a way of life, thanks to Little Bo Peep and her sheep. Rationale: Nursery Rhymes have been in existence for hundreds of years, but what exactly is the importance in continuing in this tradition? Children are automatically drawn into these stories because of the rhyme, there is rhythm, and they are often about creatures in otherwise unimaginable circumstances, which leads the child’s own imagination to wander. In addition to being an effective vehicle through which a culture propagates and preserves itself, Nursery Rhymes are of particular importance in the development of a young child’s growing language and memory skills. There is a reason that today, even after growing up; we can still remember these little phrases. They have made great impact in our childhood learning schemata and we believe that if they continue to be reintroduced to the children of today, their impact would be highly beneficial. We believe that this book will be a great hit among small children and their parents, and that with the aid of colorful illustrations, this book can be very useful in promoting a child’s mental, psychological, and social development. Methodology: After much deliberation, we decided to limit our selection to the most common and well-loved Nursery Rhymes. We looked through several collections of nursery rhymes, both online and offline, and picked out the ones that occurred the most frequently. Given that we plan to make this book a children’s book, we limited our selection to only four Nursery Rhymes. We chose to do this so that the book could accommodate the illustrations that we hope will be included as visual aids for the children, without being too heavy or cumbersome for even a small child to read and carry. These Nursery Rhymes are as follows: Humpty Dumpty: Humpty Dumpty sat on a wall, Humpty Dumpty had a great fall. All the king’s horses, and all the king’s men, Couldn’t Put Humpty together again. Jack and Jill Jack and Jill went up the hill, To fetch a pail of water. Jack fell down and broke his crown. And Jill came tumbling after The Itsy Bitsy Spider The Itsy Bitsy Spider Climbed up the water spout. Down came the rain And washed the spider out. Out came the sun And dried up all the rain, And the itsy bitsy spider Climbed up the spout again. Little Bo Peep Little Bo-Peep has lost her sheep, And can’t tell where to find them. Leave them alone, And they’ll come home, Wagging their tails behind them. Thank you very much for taking the time to read and consider this. We look forward to your timely and positive reply! References Bettelheim, Bruno (1976). Uses of Enchantment: the Importance of Fairy Tales. New York: Knopf Encyclopedia Britannica online, concise version. Nursery Rhymes. retrieved February 3 2008. from http://www. britannica. com/ebc/article-9373775

Jeannine Burk

September of 1939 was when Adolf Hitler’s evil Nazi army, invaded Poland and the war was declared. It was the month Jeannine was born, with no knowing of what was going on with the government and Germany’s crude and cold army. In May, 1940, the Germans swept across Western Europe and Brussels was occupied for the second time of the century. Rumors constantly rose about the Jewish nation getting â€Å"rounded up† and that is when Jeannine’s father (Isaac Rasalowicz) made plans to hide Jeannine and Jeannine’s sister (Augusta) and brother (Max).Her sister was bed ridden at the time, which made a difficult transaction. In 1942, Jeannine’s father boarded a train with her, to arrive at a Christian home on the outskirts of Brussels. As they arrived at their destination, the lady answered occupied by her two older daughters. This was the last time Jeannine saw her father and she kept hidden in the house for two years, without ever leaving (1942 †“ 1944). Being so young, Jeannine wanted to go outside and live a little, but because she was of Jewish decent, she could only play in the backyard.She did this alone as the two daughters were out of age range to properly enjoy any fun time with little Jeannine. She had to create imaginary friends and made little crafts, like handbags, out of newspaper clippings. Jeannine’s biggest fear was the Nazi army parading around the streets of Brussels. Jeannine stated, as you see them march on television, they used to march the exact same right outside of her hidden home. People had to keep their doors open and once this rule applied, Jeannine had to hide in the outhouse. It was a small structure made out of two by four plywood.As she hid, she used to peer through a crack that was created in the outhouse, and watch the world from there, while hiding in the outhouse Jeannine stumbled across a kitten that was oddly enough right outside the foot of the outhouse. This kept her sane for two years. Her father was later arrested by the Gestapo, at five o’clock in the morning. They woke up the neighbor and ran through the entire house, climbing over the wall to Jeannine’s house where the broke in and broke down her parents bedroom door. They grabbed her father by the arm as he screamed, and threw him in their cold, musty, truck.The officer then grabbed Jeannine’s bed ridden sister, and as they did this their mother (Sarah Bluman Rafalowicz) screamed after them: â€Å"You can shoot me. You can shoot me right here. But I am not leaving my daughter. She is very sick with a disease. (This sickness was never spoken of). As the officer saw Jeannine’s sister lying there, he tore the covers off of her, exposing her Jewish body wrapped up in a cold, white cast. The officer told Sarah they’d be back for her later, and in the time of them being gone, she contacted the Catholic Hospital and they sent an ambulance for her sister, shortly after placing her in the Isolation ward.Jeannine’s brother was also rescued by Christians. He was in a Christian home, for boys only, and he stayed there for the duration of the war and after the war. When the liberation was complete, he had found his way home, while Sarah was still hidden. Her mother had gotten away by saying that she was not Jewish, and escaped easy at this because most of the S. S blandly looked for dark olive eyes and hooked noses. Sarah had blond hair, and blue eyes. She got a job and it was pre-arranged that she would be a nurse’s assistant or a practical nurse in the nursing home.The Nazi’s were afraid of entering the Isolation ward as they were so selfishly, scared of getting sick from disease. Max had then found the family and was 12 years senior by the time they saw him again, also being married at a very early age. As they waited for her father, weeks went by until they found out that he had been exterminated in Auschwitz. In 1986, Jeannine moved to New Orleans in 1986. She was a mother with six children and she still had fantasies that her father was alive. Later on, still being 1986, there was a gathering of survivors in Philadelphia and a nice group from New Orleans went.Jeannine, her sister and her brother all attended, and the gathering took place in a big hall. There were mostly Polish survivors. Some were French. Most would state their ethnicity. The arrived a large table, where the Germans had meticulously recorded every Jewish citizen that was deported and every city in that country. Jeannine spotted her fathers name, and under it was when he was deported and when they were set free. Jeannine’s father had the listing of when he was deported, but never when he was set free.This is when she realized, her father really was dead. After the war, she did not observe religion for a long time. She never denied she was Jewish. She just stopped believing. She stopped believing, because she questioned how God wou ld allow such a genocide to occur. How God could have allowed what happened to her father, or the rest of the six million people, half a million being children. To this Day, Jeannine Burk does not forgive the German nation. Jeannine still resided in New Orleans by 1971, with her husband and six children.

What Really Matters in Cancer Essay Example | Topics and Well Written Essays - 500 words

What Really Matters in Cancer - Essay Example The article states that the biomedicalisation of cancer care has led to the treating of the disease than cancer. The patient has been neglected especially aged patients who spend a fortune in treatment at the face discrimination (Purushotham et al., 1669). Treatment has become expensive and complex. It talks about the social nature of cancer. It states that cancer is a community disease in its origin and risk factors in spite of patients being treated as individuals. Hence, if the social aspect is taken, then its treatment should be different. It advocates for cancer self-help groups for patients. It talks about the consequences of neglecting the social aspects of cancer. The author advocates for compassionate cancer care where the patient is cared for rather than undergoing treatment alone. It is stated that social cancer medicine has been neglected for the molecularisation of cancer. The article advocates for research into the social nature of cancer (Purushotham et al., 1670). The information in this article is relevant to the real world in the care and treatment of cancer patients all over the world. It is applicable at this present moment as there are a lot of cancer patients suffering from the toxic nature of cancer treatments without the social care they need to go through it. There is a lack of cancer self-help groups to help patients in meeting the cost of cancer treatment. It is applicable all over the world as cancer does not select on the region to affect. It is a worldwide disease. The information is relevant because of the technological aspect of cancer treatment without the social care needed. Treatment is all about treating the disease rather than the person. There is no other author or research that opposes the ideas presented in the article. Macmillan’s research named Discrimination at Work support the ideas presented in this article. Further research into the social nature of cancer is needed along with research into patient-centered care (Purushotham et al., 1671).     

Conclusion and recommendations Research Paper Example | Topics and Well Written Essays - 500 words

Conclusion and recommendations - Research Paper Example The management and Human Resources Department of Green Kitchen is qualified and possess the skill to allow the organization to become successful. A good amount of experience is possessed by the management and this would lead them to improve the weaknesses that have been identified for the firm and polish their strengths as well. Green Kitchen most importantly needs to work upon their capital and their promotion strategies to increase their customer base and also their market share. Green Kitchen, as stated in the analysis needs to make proper expansion plans and also work upon building a strong competitive edge as competition is increasing on a regular note. The marketing strategy focused by Green Kitchen is on the pricing factors and the distribution channels. The use of ERP will improve the operations management of Green Kitchen to a large extent. Green Kitchen needs to ensure that all the business management functions are running in a systematic mode so that it can achieve all its milestones successfully. Green Kitchen needs to work on their marketing and promotion strategies so that they can attract a huge customer base. They need to advertise in their ads about the importance of using environment friendly products and its benefits. They need to ensure that the mediums used for advertising is effective enough for the target market to view the advertisement. They can have alliances in the foreign market to promote their products in the international market and hence this would help them in increasing their capital. Production and manufacturing setup may be reduced this way in the international market. They can work upon increasing their target market such as the kitchen cleaning products can be used in commercial businesses such as hotels and restaurants and other such places. When businesses buy their

Sport and the Media Essay Example | Topics and Well Written Essays - 250 words

Sport and the Media - Essay Example Furthermore, because of the evolution of the mass media, there is an emergence of sports stars (Raney, 2006). Examples include Tiger Woods, Christiano Ronaldo, David Beckham, etc. These people normally occupy the front pages of newspaper organizations, and other forms of mass media. They are popular because of the media, and as a result, they are able to earn a lot of money from sponsorship deals and agreements. Without such kind of reporting, these sports personalities cannot get the popularity that they have. Furthermore, sports organizations normally get a lot of money, by charging media rights. These are fees that the media pay to sports organizations, for airing their matches. Billings (2011) explains that this money is usually huge, when compared to the gate collections that these sports organizations are able to collect. Based on this fact, sports heavily rely on the media, as sources of revenues, and for advertisements. Without the media, it is impossible for sports to become a multi-billion dollar industry. In as much as sports rely heavily on the media, the media also relies on sports. This is because they are able to attract male viewers, who love sports. Furthermore, newspaper organizations have sports sections, and this helps them to increase circulation, hence revenues (Raney, 2006). Despite the importance of the media, in the industry, there are numerous issues that have arisen. Some of these issues include the quality of reporting by journalists, and their professionalism. Furthermore, controversy exists, on whether journalists are serious about their reporting, or they are motivated by the fun, of being sportsmen. In conclusion therefore, the media plays an influential role in sports management, and it is a source of revenue for sports team. On the other hand, the media also benefits from sports, and this is because it relies on it, for increased sales, and circulation. It is therefore prudent to

McDonald's corporation financial analysts(Potential risks that could Research Paper

McDonald's corporation financial analysts(Potential risks that could affect McDonald's future performance, and any recommendations you have for McDonald's) - Research Paper Example This has been the key to its success. In addition, the company’s model is to deliver restaurant experiences that are locally relevant to customers (Love 61). The business has been able to establish itself in a number of countries including; Europe, Asia, Middle East, Africa, U.S, Canada and Latin America among other parts of the world. It is important to note, by the end of last year (2014) more than 80% of the company had been franchised. The restaurant believes that this will make their customer delivery and service be efficient and in essence increase their profitability. Every company must be able to assess and project its actual and potential losses. These risks can affect the firm’s performance in future. One of the risks is the regulatory changes in the world economies. Most of the world economies have ever changing regulations and judicial systems. These have adversely affected the cost of production as well as the cost of doing business. In most of the developing markets, the regulatory changes have posed the risk of coming up with new and untested judicial systems and laws which end up bringing a lot of undesired results (Love 28). In addition, the regulatory changes might affect the McDonald’s business plan and structures. For example, they might affect the product nutritional content, packaging, marketing, as well as other aspects like labeling. In addition, regulatory changes might affect the company’s pricing system. The prices of the company’s product may become very volatile and this might affect their market. Some of the factors in government policies that might affect the prices include increased tarrif, foreign exchange, legislation and import-export controls among others. To add to this the regulation changes might affect the financial markets, financial institutions and capital flows. This might affect the franchisees as well as the company’s ability to manage an even to deploy its liquidity. Lastly, regulatory changes

Risks of Social Networking Essay Example | Topics and Well Written Essays - 750 words

Risks of Social Networking - Essay Example As such, many users often gain friends they know little about in terms of their behaviors and morals. Friends may post photos of them engaging in delinquent behavior such as smoking or indulgence in alcohol and since another surfer may not want to feel ‘left out’ engages in the same behavior to ‘fit in’ and create a name for themselves. Cyber grooming is also a risk for many surfers. With cyber grooming, predatory pedophiles pose as young attractive people, with whom the victim can identify with, but also older, appearing to have money, cars and other attractive possessions for their victim. As Haigh notes, young people expose themselves to real danger when they give out their personal information like their address, personal phone number and where they like to hung out (19). In most cases as the writer notes, the perpetrator usually only needs the teenager’s photo and the color of the school uniform to figure out which school they attend. Once there is trust between the two, the predator may then plan out their crime, for instance in kidnapping cases, or involve the teenager in pornographic films. Many young surfers often expose themselves to cyber-bullying. Many times, a person’s image once uploaded may be used by malicious people however they like. It may be downloaded, edited and shared in new forms, to offend, or cause distress, fear or embarrassment. Tech-savvy users may even hack into a user’s account and harass them. Due to the fact that one can totally hide their identity, individuals who may not be bullies in real world may be encouraged to take part in malicious activities as they can always cover up their identity. Cyber-bullying may take forms such as harassment, where one is sent offensive or frightening communications; flaming, involving engaging the victim in arguments that use offensive language; denigration, where one posts rumors and other false information to taint the

The Educational Level of Leadership and Effectiveness of Thesis

The Educational Level of Leadership and Effectiveness of Organizational Change - Thesis Example In this regard, leaders responsible for planning and implementation of the change must be able to understand different factors of change and in situations where such an understanding is absent, organizations have been experiencing failures in the process of change. For this reason, the proposed research will be focusing on one of the major factors of organizational change, educational level of leadership, and subsequently, importance of educational and understanding level in the workforce as well (Williams et al, 2002). In specific, changes in organizations are observable in various forms, such as technological change, structural change, strategic change, and thus, these initiatives require a huge amount of effort for the success; however, lack of importance of educational level results in contrary results. In this regard, proposed research will be an attempt to identify and analyze different processes and procedures associated with the organizational change that will provide benefic ial outcomes to the business community. In addition, it is an observation that due to such a significant importance of organizational change, leaders do not only have the responsibility of carrying out the process of change in an organized manner. However, at the same time, they should continue the process of evaluation of management competency, and in other words, educational level of leadership, as well as the workforce that will be crucial to the success of changes in the organization (Poole, 2000). For this purpose, a primary area of focus for this research will be the relationship of an educated workforce from not only a competitive perspective for the organization, but also for those who find themselves on the receiving end of changes to their workplace. In addition, many leaders find themselves working with nothing more than a conceptualization of what the reorganizational development will look like, to developing and refining the concept into a plan of action and implementation. Moreover, leaders and managers expe rienced with organizational change may find it surprising of the failure rate of organizations that undertake change initiatives involving restructuring and reengineering efforts. ‘It is surprising that as much as eighty percent of organizations that undertake change initiatives fail at meeting their objectives’ (Black & Gregersen, 2008). This number is quite stunning. The challenge; however, is in determining reasons for this â€Å"failure† that will be the major part of the proposed research. In specific, without a solid foundation in understanding the approaches and ways of planning and analysis of change, and understanding application of the change-theory to an organization that is undergoing change, failure is a likely outcome (Williams et al, 2002). Thus, as with a company’s infrastructure involving its employees’ day-to-day function within its operations, and its relationship to competitiveness and profitability, a connection will be possible to the same employees and their educational level with their ability to work within the same constructs then add into the equation change

H.W Assignment Example | Topics and Well Written Essays - 500 words - 1

H.W - Assignment Example Each employee will strive to meet set goals so that they earn such non-cash rewards. In addition, Gina will find non-cash rewards less costly compared to cash. First, employees may not notice exactly how worthy is the reward. This is contrary to cash rewards in which workers consider the amount to get motivated. For example, Gina should set a program in which successful logging detailed notes about the client call in the online database, the customer care representative earns points used to redeem tangible items of value to them. To maintain customer satisfaction at the end of every call, Gina should make it part of her reward to manage knowledge. Rewards imply after exemplary performance, there should be learning experience that enhances other employees to gain knowledge of serving in the same line. However, Gina should be careful not to overload the trip with learning sessions. Employee should find more than 80 percent of the travel to himself or herself for recreation. In summary, non-cash rewards are guilt-free as opposed to money that employees spend on ordinar y commitments. May Johnson’s performance problems are multi-faceted. First, she lacks management experience. It is her first experience working with a group of employees reporting directly to her. As a result, she believes that everything should go in line with what she understands and strongly holds. Secondly, Johnson lacks knowledge of the current systems used by the company and other employees. She relies on obsolete systems. Johnson’s overreliance on obsolete systems constantly raises conflicts with her junior employees. In addition, Johnson does not understand vital aspects of job specialization. She desires to perform everything and does not believe that any duty accomplished by other individuals can be perfect. Johnson repeats every work her junior staff members present to her. May Johnson’s employee are

History of linux Essay Example for Free

History of linux Essay The History of Linux began in 1991 with the commencement of a personal project by a Finnish student, Linus Torvalds, to create a new operating system kernel. Since then the resulting Linux kernel has been marked by constant growth throughout its history. Since the initial release of its source code in 1991, it has grown from a small number of C files under a license prohibiting commercial distribution to its state in 2009 of over 370 megabytes of source under the GNU General Public License. Events leading to creation The Unix operating system was conceived and implemented in the 1960s and first eleased in 1970. Its availability and portability caused it to be widely adopted, copied and modified by academic institutions and businesses. Its design became influential to authors of other systems. In 1983, Richard Stallman started the GNU project with the goal of creating a free UNIX-Iike operating system. As part of this work, he wrote the GNU General Public License (GPL). By the early 1990s there was almost enough available software to create a full operating system. However, the GNU kernel, called Hurd, failed to attract enough attention from developers leaving GNU incomplete. Another free operating system project in the 1980s was the Berkeley Software Distribution (BSD). This was developed by UC Berkeley from the 6th edition of Unix from ATT. Since BSD contained Unix code that ATT owned, ATT filed a lawsuit (USL v. BSDi) in the early 1990s against the University of California. This strongly limited the development and adoption of BSD. MINIX, a Unix-like system intended for academic use, was released by Andrew S. Tanenbaum in 1987. While source code for the system was available, modification and redistribution were restricted. In addition, MINXs 16-bit design was not well adapted to the 32- it features of the increasingly cheap and popular Intel 386 architecture for personal computers. These factors and the lack of a widely-adopted, free kernel provided the impetus for Torvaldss starting his project. He has stated that if either the GNU or 386BSD kernels were available at the time, he likely would not have written his own. The creation of Linux In 1991, in Helsinki, Linus Torvalds began a project that later became the Linux kernel. It was initially a terminal emulator, which Torvalds used to access the large UNIX servers of the university. He wrote the program specifically for the hardware he as using and independent of an operating system because he wanted to use the functions of his new PC with an 80386 processor. Development was done on MINIX using the GNU C compiler, which is still the main choice for compiling Linux today (although the code can be built with other compilers, such as the Intel C Compiler). As Torvalds wrote in his book Just for Fun, he eventually realized that he had written an operating system kernel. On 25 August 1991, he announced this system in a Usenet posting to the newsgroup comp. os. minix. The name Linus Torvalds had wanted to call his invention Freax, a portmanteau of freak, free, and x (as an allusion to Unix). During the start of his work on the system, he stored the files under the name Freax for about half of a year. Torvalds had already considered the name Linux, but initially dismissed it as too egotistical. In order to facilitate development, the files were uploaded to the FTP server (ftp. funet. fi) of FUNET in September 1991. Ari Lemmke, Torvalds coworker at the University of Helsinki who was one of the volunteer administrators for the FTP server at the time, did not think that Freax was a good name. So, he named the project Linux on the erver without consulting Torvalds. Later, however, Torvalds consented to Linux. To demonstrate how the word Linux should be pronounced, Torvalds included an audio guide with the kernel source code. Linux under the GNU GPL Torvalds first published the Linux kernel under its own licence, which had a restriction on commercial activity. The software to use with the kernel was software developed as part of the GNU project licensed under the GNU General Public License, a free software license. The first release of the Linux kernel, Linux 0. 01, included a binary of GNUs Bash shell. In the Notes for linux release 0. 1 Torvalds lists the GNU software that is required to run Linux. In 1992, he suggested releasing the kernel under the GNU General Public License. He first announced this decision in the release notes of version 0. 12. In the middle of December 1992 he published version 0. 99 using the GNU GPL.

Principles of Marketing | Dissertation

Principles of Marketing | Dissertation Definition of Marketing Marketing is part of all of our lives and touches us in some way every day. Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution. Philip Kotler says, Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Broadly defined, marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others. Narrowly defined marketing involves building profitable, value-laden exchange relationships with customers. In short, it has been defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. The new definition given by American Marketing Association reads, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The marketing process Create value for customers and build customer relationships Capture value from customers in return In the first four steps, companies work to understand consumers, create customer value and build strong customer relationships. In the final step, companies reap the rewards of creating superior customer value. By creating value for customers, they in turn capture value from customers in the form of sales, profits and long term customer equity. Core concepts of marketing Target Markets and Segmentation A marketer can rarely satisfy everyone in a market. Everyone in the market has different taste, likeliness, income and spending habit. Not everyone likes the same soft drink, automobile, college, and movie. Therefore, marketers start with market segmentation. They identify and profile distinct groups of buyers who might prefer or require varying products and marketing mixes. Market segments can be identified by examining demographic, psychographic, and behavioral differences among buyers. The firm then decides which segments present the greatest opportunity—whose needs the firm can meet in a superior fashion. The lucrative segment/s are selected or targeted for offering/selling the product. For each chosen target market, the firm develops a market offering. The offering is positioned in the minds of the target buyers as delivering some central benefit(s). For example, Volvo develops its cars for the target market of buyers for whom auto- mobile safety is a major concern. Volvo , therefore, positions its car as the safest car a customer can buy. Customer Needs, Wants and Demands Needs are the basic human requirements. People need food, air, water, clothing, and shelter to survive. People also have strong needs for creation, education, and entertainment. The above needs become wants when they are directed to specific objects that might satisfy the need. An American needs food but may want a hamburger, French fries, and a soft drink. A person in Mauritius needs food but may want a mango, rice, lentils, and beans. Wants are shaped by ones society. Demands are wants for specific products backed by an ability to pay. Many people want a Mercedes; only a few are able to buy one. Companies must measure not only how many people want their product but also how many would actually be willing and able to buy it. Product or Offering Customers needs and wants are fulfilled through a marketing offer or product. A product is any offering that can satisfy a need or want, such as one of the 10 basic offerings of goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. A brand is an offering from a known source. A brand name such as McDonalds carries many associations in the minds of people: hamburgers, fun, children, fast food, and golden arches. These associations make up the brand image. All companies strive to build a strong, favorable brand image. Value and Satisfaction In terms of marketing, the product or offering will be successful if it delivers value and satisfaction to the target buyer. The buyer chooses between different offerings on the basis of which is perceived to deliver the most value. We define value as a ratio between what the customer gets and what he gives. The customer gets benefits and assumes costs, as shown in this equation: Based on this equation, the marketer can increase the value of the customer offering by (1) raising benefits, (2) reducing costs, (3) raising benefits and reducing costs, (4) raising benefits by more than the raise in costs, or (5) lowering benefits by less than the reduction in costs. Exchange and Transactions Exchange, the core of marketing, involves obtaining a desired product from someone by offering something in return. For exchange potential to exist, five conditions must be satisfied: There are at least two parties. Each party has something that might be of value to the other party. Each party is capable of communication and delivery. Each party is free to accept or reject the exchange offer. Each party believes it is appropriate or desirable to deal with the other party. Whether exchange actually takes place depends upon whether the two parties can agree on terms that will leave them both better off (or at least not worse off) than before. Exchange is a value-creating process because it normally leaves both parties better off. Marketing Mix Marketers use numerous tools to elicit the desired responses from their target markets. These tools constitute a marketing mix. Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. McCarthy classified these tools into four broad groups that he called the four Ps of marketing: Product, Price, Place, and Promotion. Robert Lauterborn suggested that the sellers four Ps correspond to the customers four Cs. Winning companies are those that meet customer needs economically and conveniently and with effective communication. Marketing Philosophies and Concepts There are five competing concepts under which organizations conduct marketing activities: produc- tion concept, product concept, selling concept, marketing concept, and societal mar- keting concept. The Production Concept The production concept, one of the oldest in business, holds that consumers prefer products that are widely available and inexpensive. Managers of production-oriented businesses concentrate on achieving high production efficiency, low costs, and mass distribution. This orientation makes sense in developing countries, where consumers are more interested in obtaining the product than in its features. It is also used when a company wants to expand the market. Texas Instruments is a leading exponent of this concept. It concentrates on building production volume and upgrading technology in order to bring costs down, leading to lower prices and expansion of the market. This orientation has also been a key strategy of many Japanese companies. The Product Concept Other businesses are guided by the product concept, which holds that consumers favor those products that offer the most quality, performance, or innovative features. Managers in these organizations focus on making superior products and improving them over time, assuming that buyers can appraise quality and performance. Product-oriented companies often design their products with little or no customer input, trusting that their engineers can design exceptional products. A General Motors executive said years ago: How can the public know what kind of car they want until they see what is availablefi GM today asks customers what they value in a car and includes marketing people in the very beginning stages of design. The Selling Concept The selling concept, another common business orientation, holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organizations products. The organization must, therefore, undertake an aggressive selling and promotion effort. This concept assumes that consumers must be coaxed into buying, so the company has a battery of selling and promotion tools to stimulate buying. The selling concept is practiced most aggressively with unsought goods—goods that buyers normally do not think of buying, such as insurance and funeral plots. The selling concept is also practiced in the nonprofit area by fund-raisers, college admissions offices, and political parties. Most firms practice the selling concept when they have overcapacity. Their aim is to sell what they make rather than make what the market wants. The Marketing Concept The marketing concept, in the mid-1950s, challenges the three business orientations we just discussed. The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than its competitors in creating, delivering, and communicating customer value to its chosen target markets. The marketing concept focuses on the needs of the buyer. Marketing is preoccupied with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it. The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability. The marketing concept takes an outside-in perspective. It starts with a well-defined market, focuses on customer needs, coordinates activities that affect customers, and produces profits by satisfying customers. The Societal Marketing Concept Some have questioned whether the marketing concept is an appropriate philosophy in an age of environmental deterioration, resource shortages, explosive population growth, world hunger and poverty, and neglected social services. Are companies that successfully satisfy consumer wants necessarily acting in the best, long-run interests of consumers and societyfi The marketing concept sidesteps the potential conflicts among consumer wants, consumer interests, and long-run societal welfare. Yet some firms and industries are criticized for satisfying consumer wants at societys expense. Such situations call for a new term that enlarges the marketing concept. We propose calling it the societal marketing concept, which holds that the organizations task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumers and the societys well-being. The societal marketing concept calls upon marketers to build social and ethical considerations into their marketing practices. They must balance and juggle the often confiicting criteria of company profits, consumer want satisfaction, and public interest. Yet a number of companies have achieved notable sales and profit gains by adopting and practicing the societal marketing concept. Marketing vs. Selling Oftentimes, marketing and sales are perceived interchangeably. But in actuality, these are two different things. Selling is a small portion of the entire marketing scheme. Selling is the transaction where a product is transferred from the business owner to a buyer for a price. In contrast, marketing is a process that involves several steps ranging from the generation of a product idea to the delivery of that product to the customer. Even after delivery of the product to the customer, the marketing process continues with direct communication with the customer to obtain feedback about the product. Profits from satisfied customers Theodore Levitt of Harvard drew a perceptive contrast between the selling and marketing concepts: Selling focuses on the needs of the seller; marketing on the needs of the buyer. Selling is preoccupied with the sellers need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it. The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability. The selling concept takes an inside-out perspective. It starts with the factory, focuses on existing products, and calls for heavy selling and promoting to produce profitable sales. The marketing concept takes an outside-in perspective. It starts with a well-defined market, focuses on customer needs, coordinates activities that affect customers, and produces profits by satisfying customers. CHAPTER 2 MARKETING ENVIRONMENT In order to correctly identify opportunities and monitor threats, the company must begin with a thorough understanding of the marketing environment in which the firm operates. The marketing environment consists of all the actors and forces outside marketing that affect the marketing managements ability to develop and maintain successful relationships with target customers. A companys marketing environment consists of the actors and forces outside marketing that affect marketing managements ability to develop and maintain successful relationships with its target customers Importance: The marketing environment offers both opportunities and threats Changes in the marketing environment often occur at a rapid pace. Marketers tend to be trend trackers and opportunity seekers. The company must use its marketing research and marketing intelligence systems to monitor the changing environment. A systematic scan of the environment helps marketers to revise and adapt marketing strategies to meet new challenges and opportunities in the market place. The marketing environment is made up of a micro environmental and macro environment. The Companys Microenvironment The micro environment consists of six forces (actors) close to the company that affect its ability to serve its customers: The company itself (including various internal departments) Suppliers. Marketing channel firms (intermediaries) Customer markets. Competitors. Publics. The Company The first actor is the company itself and the role it plays in the microenvironment. Top management is responsible for setting the companys mission, objectives, broad strategies, and policies. Marketing managers must make decisions within the parameters established by top management. Marketing managers must also work closely with other company departments. Areas such as finance, R D, purchasing, manufacturing, and accounting all produce better results when aligned by common objectives and goals. All departments must think consumer if the firm is to be successful. Suppliers Suppliers are firms and individuals that provide the resources needed by the company and its competitors to produce goods and services. They are an important link in the companys overall customer value delivery system. One consideration is to watch supply availability (such as supply shortages). Another point of concern is the monitoring of price trends of key inputs. Marketing Intermediaries Marketing intermediaries are firms that help the company to promote, sell, and distribute its goods to final buyers. Resellers are distribution channel firms that help the company find customers or make sales to them. These include wholesalers and retailers who buy and resell merchandise. Resellers often perform important functions more cheaply than the company can perform itself. Seeking and working with resellers, however, is not easy because of the power that some demand and use. Physical distribution firms help the company to stock and move goods from their points of origin to their destinations. Examples would be warehouses (that store and protect goods before they move to the next destination). Marketing services agencies (such as marketing research firms, advertising agencies, media firms, etc.) help the company target and promote its products to the right markets. Financial intermediaries (such as banks, credit companies, insurance companies, etc.) help finance transactions and insure against risks associated with buying and selling goods. Customers The company must study its customer markets closely because each market has its own special characteristics. These markets normally include: Consumer markets (individuals and households that buy goods and services for personal consumption). Business markets (buy goods and services for further processing or for use in their production process). Reseller markets (buy goods and services in order to resell them at a profit). Government markets (agencies that buy goods and services in order to produce public services or transfer them to those that need them). International markets (buyers of all types, including governments, in foreign countries). Competitors Every company faces a wide range of competitors. A company must secure a strategic advantage over competitors to be successful in the marketplace. No single competitive strategy is best for all companies . Publics A public is any group that has an actual or potential interest in or impact on an organizations ability to achieve its objectives. A company should prepare a marketing plan for all of its major publics as well as its customer markets. Generally, publics can be identified as being: Financial publics. Media publics. Government publics. Citizen-action publics. Local publics. General public. Internal publics. The Companys Macroenvironment The macroenvironment consists of the larger societal forces that affect the microenvironment: Demographic. Economic. Natural. Technological. Political. Cultural The company and all of the other actors operate in a larger macroenvironment of forces that shape opportunities and pose threats to the company. Major forces in the companys macroenvironment include: Demographic Environment Demography is the study of human populations in terms of size, density, location, age, sex, race, occupation, and other statistics. It is of major interest to marketers because it involves people, and people make up markets. Demographic trends are constantly changing. Some of the more interesting trends are: The worlds population (though not all countries) rate is growing at an explosive rate that will soon exceed food supply and ability to adequately service the population. The greatest danger is in the poorest countries where poverty contributes to the difficulties. The most important trend is the changing age structure of the population. Generational marketing is possible, however, caution must be used to avoid generational alienation. Changing family structure Geographic shifts in population will also alter demographics. Changing educational level : In general, the population is becoming better educated. The work force is becoming more white-collar. Products such as books and education services appeal to groups following this trend. Technical skills (such as in computers) will be a must in the future. The final demographic trend is the increasing ethnic and racial diversity . Economic Environment The economic environment includes those factors that affect consumer buying power and spending patterns. Major economic trends include: Changes in income—personal consumption (along with personal debt) has gone up (1980s) and the 1990s brought recession that has caused adjustments both personally and corporately in this country. In the 2000s, consumers are more careful shoppers. Value marketing (trying to offer the consumer greater value for their dollar) is a very serious strategy in the 2000s. Real income is on the rise again but is being carefully guarded by a value-conscious consumer. Income distribution is still very skewed in the United States and all classes have not shared in prosperity. In addition, spending patterns show that food, housing, and transportation still account for the majority of consumer dollars. It is also of note that distribution of income has created a two-tiered market where there are those that are affluent and less affluent. Classes of consumers include: Upper class—spending patterns are not affected by current economic events and who are a major market for luxury goods. Middle class—somewhat careful about its spending but can still afford the good life some of the time. Working class—must stick close to the basics of food, clothing, and shelter and must try hard to save. Under class—(persons on welfare and many retirees) must count their pennies when making even the most basic purchases. Changing consumer spending patterns: Consider Engles Laws where differences were noted over a century ago by Ernst Engle regarding how people shift their spending across food, housing, transportation, health care, and other goods and service categories as family income rises. Spending patterns have generally supported his ideas. Marketers must carefully monitor economic changes so they will be able to prosper with the trend, not suffer from it. Natural Environment The natural environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities. During the past two decades environmental concerns have steadily grown. Some trend analysts labeled the 1990s as the Earth Decade, where protection of the natural environment became a major worldwide issue facing business and the public. Specific areas of concern were: Shortages of raw materials. Staples such as air, water, and wood products have been seriously damaged and non-renewable such as oil, coal, and various minerals have been seriously depleted during industrial expansion. Increased pollution is a worldwide problem. Industrial damage to the environment is very serious. Far-sighted companies are becoming environmentally friendly and are producing environmentally safe and recyclable or biodegradable goods. The public response to these companies is encouraging. Government intervention in natural resource management has caused environmental concerns to be more practical and necessary in business and industry. Leadership, not punishment, seems to be the best policy for long term results. Instead of opposing regulation, marketers should help develop solutions to the material and energy problems facing the world. Concern for the natural environment has spawned the so-called green movement. Environmentally sustainable strategies and practices are being created. Companies are recognizing a link between a healthy economy and a healthy ecology. Technological Environment The technological environment includes forces that create new technologies, creating new product and market opportunities. Technology is perhaps the most dramatic force shaping our destiny. New technologies create new markets and opportunities. Every new technology, however, replaces an older technology. The challenge is not only technical but also commercial—to make practical, affordable versions of products. Political Environment The political environment includes laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society. Business is regulated by various forms of legislation. Governments develop public policy to guide commerce—sets of laws and regulations limiting business for the good of society as a whole. Almost every marketing activity is subject to a wide range of laws and regulations. Some trends in the political environment include: Increasing legislation to: Protect companies from each other. Protecting consumers from unfair business practices. Protecting interests of society against unrestrained business behavior. Changing government agency enforcement. New laws and their enforcement will continue or increase. Increased emphasis on ethics and socially responsible actions. Socially responsible firms actively seek out ways to protect the long-run interests of their consumers and the environment. The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of ethics and social responsibility. The boom in e-commerce and Internet marketing has created a new set of social and ethical issues. Privacy issues are the primary concern. Another cyberspace concern is that of access by vulnerable or unauthorized groups. Cultural Environment The cultural environment is made up of institutions and other forces that affect societys basic values, perceptions, and behaviors. Certain cultural characteristics can affect marketing decision-making. Among the most dynamic cultural char- acterisitics are: Persistence of cultural values. Peoples core beliefs and values have a high degree of persistence. Core beliefs and values are passed on from parents to children and are reinforced by schools, churches, business, and government. Secondary beliefs and values are more open to change. Shifts in secondary cultural values. Because secondary cultural values and beliefs are open to change, marketers want to spot them and be able to capitalize on the change potential. The Yankelovich Monitor has identified eight major consumer themes: Paradox. Trust not. Go it alone. Smarts really count. No sacrifices. Stress hard to beat. Reciprocity is the way to go. Me 2. Societys major cultural views are expressed in: Peoples views of themselves. People vary in their emphasis on serving themselves versus serving others.. Peoples views of others. Observers have noted a shift from a me-society to a we-society. Consumers are spending more on products and services that will improve their lives rather than their image. Peoples views of organizations. People are willing to work for large organizations but expect them to become increasingly socially responsible. Many companies are linking themselves to worthwhile causes. Peoples views of society. This orientation influences consumption patterns. Buy American versus buying abroad is an issue that will continue into the next decade. Peoples view of nature. There is a growing trend toward peoples feeling of mastery over nature through technology and the belief that nature is bountiful. Nature, however, is finite. Love of nature and sports associated with nature are expected to be significant trends in the next several years. Peoples views of the universe. Studies of the origin of man, religion, and thought-provoking ad campaigns are on the rise. Spiritual individualism may be a new theme. Chapter 3 Marketing segmentation Market Segmentation It is the process of dividing a market into distinct group of buyers who have distinct needs, characteristics or behavior and who might require separate product or marketing mixes. Market segment A group of consumers who respond in a similar way to a given set of marketing efforts. For Example: In the car market, consumers who want the biggest, most comfortable car regardless of the price make up one market segment. Consumers who care mainly about price and operating economy make up another segment. Requirements of Market Segments In addition to having different needs, for segments to be practical they should be evaluated against the following criteria: Identifiable: the differentiating attributes of the segments must be measurable so that they can be identified. Accessible: the segments must be reachable through communication and distribution channels. Substantial: the segments should be sufficiently large to justify the resources required to target them. Unique needs: to justify separate offerings, the segments must respond differently to the different marketing mixes. Durable: the segments should be relatively stable to minimize the cost of frequent changes. A good market segmentation will result in segment members that are internally homogenous and externally heterogeneous; that is, as similar as possible within the segment, and as different as possible between segments. Bases for Segmentation in Consumer Markets Consumer markets can be segmented on the following customer characteristics. Geographic Demographic Psychographic Behavioral Geographic Segmentation The following are some examples of geographic variables often used in segmentation. Region: by continent, country, state, or even neighborhood Size of metropolitan area: segmented according to size of population Population density: often classified as urban, suburban, or rural Climate: according to weather patterns common to certain geographic regions Demographic Segmentation Some demographic segmentation variables include: Age Gender Family size Family lifecycle Generation: baby-boomers, Generation X, etc. Income Occupation Education Ethnicity Nationality Religion Social class Many of these variables have standard categories for their values. For example, family lifecycle often is expressed as bachelor, married with no children (DINKS: Double Income, No Kids), full-nest, empty-nest, or solitary survivor. Some of these categories have several stages, for example, full-nest I, II, or III depending on the age of the c

Abortion: I Am Pro-Choice Essay -- Freedom of Choice, Pro-Choice Essays

The foundation of the American Government is built on two ideologies; first, that the majority of the people govern through democratic election and second, that the power of the majority is limited to ensure individual rights. As defined by the American Heritage Online Dictionary a mother is a woman who conceives, gives birth to, or raises and nurtures a child. This paper will discuss the right of privacy of the mother versus the governments’ right to protect the unborn fetus in regard to Abortion. Every woman has the right to make any decision that involves her body. Our government has always respected the individual’s right to privacy. A woman’s reproductive system should not be regulated by the government. In the Supreme Court case, Roe v. Wade in 1973, the decision to make abortion legal came in effect (Frohock 1983). Before Roe, many women were pregnant were forced to weigh their respect for the law against their positivism that they were not ready to be mothers. Many women chose to break the law, putting their lives and futures at risk, and decided to get unsafe and expensive procedures. Many people who choose to get an abortion for several reasons. Some of these reasons are because they want to postpone childbearing, cannot afford a baby, had relationship problems, their partner does not want pregnancy, too young, risk to fetal health, risk to maternal health, incest, and or the person was raped. In a research done, the percentage of these reasons why people seek to get an abortion ranges from 2.1% because of rape and incest to 25.5% because these people want to postpone childbearing. Laws against abortion kill woman. Even though abortion may be illegal, that does not mean woman will not go thr... ...liberty, or property without due process of the law. The law already provides the right to privacy, liberties, and the freedom to choose unfortunately, the definition of privacy, and individual rights in this county are still in question. In conclusion having the right to choose to me is the best way to go. No one should have the right to tell another person what she should do with her own body. I am pro-choice. References Frohock, F.M (1983) Abortion: A Case Study in Law and Morals. United States of America: Greenwood Press. Retrieved on June 9, 2008. Messerli, J (2005, November). Should Abortion Be Banned (Except in Special Circumstances Like Saving the Mother's Life)? Retrieved June 8, 2008, from http://www.balancedpolitics.org/index.htm Pros and Cons of Abortion. Retrieved from http://tiger.towson.edu/users/bpahll/pros%20and%20cons%20page.html

Lsd :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  LSD stands for Iysergic acid diethylamide. LSD is a hallucinate know to be the most powerful drug of this kind. LSD is commonly known as acid. This drug changes a person’s mental state by distorting the perception of reality to the point where at high doses hallucination occurs. Acid is derived from a fungus that grows on rye and other grains. It is semi-synthetic. It’s manufactured chemically in illicit laboratories, except for a small percent, which is produced legally for research. A very minute does can significantly alter ones perception to the point of hallucination. Hallucination is when a person hears, or sees thing that don’t really exist. LSD is the most potent hallucinate. Approximately 100 times stronger than psilocybin, and 4000 times stronger than mescaline. LSD as it is pure is a white, odorless crystalline powder that is water-soluble. But because an effective does of the drug when it is pure is almost invisible it is mixed with other substances such as sugar and packaged in capsules, tablets, solutions, or spotted on to gelatin pieces of blotting paper. Dosages Acid is normally taken orally but sometimes is inhaled or injected, but there is a big risk that you might get infections or Aids while using unsteril needles or sharing with others.   Ã‚  Ã‚  Ã‚  Ã‚  The effects of LSD depend on several factors like: -  Ã‚  Ã‚  Ã‚  Ã‚  The amount taken at one time -  Ã‚  Ã‚  Ã‚  Ã‚  The user’s past drug experience -  Ã‚  Ã‚  Ã‚  Ã‚  The manner in which it is taken -  Ã‚  Ã‚  Ã‚  Ã‚  The circumstances under which the drug is taken, place, presents of other people ect These factors are especially important with the use of acid. The effects of LSD on any user or even the same user but at different times are difficult to predict. Short-term effects   Ã‚  Ã‚  Ã‚  Ã‚  These effect will appear a few hours after usage and disappear in hours or days: Physical effects like, numbness, muscle weakness and trembling, rapid reflexes, increased blood pressure, heart rate, and temperatures, impaired motor skills and coordination, dilated pupils, nausea and sometimes seizers. Dramatic changes in perception, thought, and mood occur shortly after physical effects. These may include: - Pseudo-hallucinations that the user is aware of. -  Ã‚  Ã‚  Ã‚  Ã‚  Distorted perception of times. -  Ã‚  Ã‚  Ã‚  Ã‚  Distance -  Ã‚  Ã‚  Ã‚  Ã‚  Gravity -  Ã‚  Ã‚  Ã‚  Ã‚  The space between oneself and the environment

Swirling Colors :: Essays Papers

Swirling Colors Psychological research has shown different colors to arouse or symbolize different emotions or states of mind. In a color reaction test, the warm colors, most significantly red, but also yellows and oranges, were found to represent an active state of mind. The cooler colors, most significantly blue and green, and also purple, were more passive and calming. â€Å"warmth signifies contact with the environment, coolness signifying withdrawal into oneself.† (Sasaki) Red specifically can also symbolize aggression, warning, or danger, or cause an agitated state of emotion. Likewise, green can symbolize passivity, or safety. Blue can signify guilt, and violet or purple a sense of calmness and appeasement. The most opposing of these two are red and green, colors complimentary to eachother due to their contrary positions on the color wheel. In Hitchcock’s Vertigo, all these colors play a role in character development, contrast, and symbolism, each character having a colo r with which they are associated, with a striking emphasis on the contrast between red and green, and a later omnipresence of blue. Midge, one of the first characters seen after the opening chase scene, is associated with yellows and oranges, the colors in which her apartment is decorated, and also wearing red glasses. This signifies that Midge is in contact with her environment, according to Sasaki. The next scene is in Elster’s office, with hues of red and reddish tones. This is a fitting color for the representation of Elster, who, though rarely seen, is the one person in any position of true control in the film, though once his story is played out, he disappears entirely. The first introduction to the character of Madeline, regardless of her true identity, is her in a green dress contrasted with the voluptuous red plush walls of the restaurant. The next time she is seen is getting into her car, appropriately green, completing for the viewer the association of this color with that character. Throughout the film she is amongst green things, such as the green box in the flower shop she enters. She even mentions that she loves the green of the trees, ironically in the Redwoods, another striking contrast of the two colors, though only verbal. The color plays into the mystery and trickery of the story more to fool the reader as well as Scottie as this is a color signifying passiveness.

Alexander Shulgin

Ever sense my freshman year in high school, I have always expressed extreme interest in biochemistry and pharmacology. I believe this is because in the past, I have been prescribed many different antidepressant and ADHD medications. I was always very curious as to how these psychoactive medications worked. I would look them up and read all about the different types of antidepressants and how they worked. From selective serotonin reuptake inhibitors (SSRl's) to Norepinephrine- dopamine reuptake inhibitors (NDRl's).My fascination with different medications and ow they worked brought me to many different famous biochemists and chemical engineers, but there was one man who always stood out to me. A â€Å"rogue chemist,† named Alexander Shulgin. Sasha, as his friends call him, is widely famous for his discovery of over 230 different psychedelic drugs varying from the 2C family, DOX family, and various other phenethylamines & tryptamines. Even with such a gargantuan amount of accomp lishments, Shulgin is most famous for rediscovering and resynthesizing methylenedioxymethamphetamine, or as it is most commonly recognized as, MDMA.MDMA is a semi-synthetic drug first discovered some time before 1912. A german pharmaceutical company called Merck first discovered and patented this compound while searching for a medication that would stop bleeding. They never tested it orally, and therefore never found a real purpose for it. Decades later, on September 8, 1976, Sasha synthesized MDMA. Two years later, the first human study was published by Sasha and another chemist by the name of Dave Nichols. They described the effects as â€Å"an easily controlled altered state of consciousness with emotional and sensual overtones. When Sasha discovered its effects after ingestion, he introduced this compound to many psychiatrists, in order for them to allow patients to ingest a small dosage in order to help them speak more freely. The psychiatrists were so impressed by the effects of using MDMA in psychotherapy that they would speak to other colleagues. Word spread very quickly, and many people were astounded by how well it worked. Many patients were reported to have said that one session with an administered dosage of MDMA felt like years of therapy.As word got out about a drug that gave you empathy and self-acceptance, use of MDMA slowly became more public. Companies were mass producing this substance and selling it legally due to the fact that if users took a higher dosage, they would feel vast amounts of euphoria. As more reports of MDMA abuse were put in media, the DEA decided to schedule MDMA in the schedule one category. This means they had to prove that MDMA had a high potential for abuse while having no medicinal benefits.Many therapists challenged this idea, and after years of debate, MDMA was scheduled. I can only imagine how upset Shulgin could have been. He had found what was called â€Å"penicillin for the soul. † He had Just discovered a miracle drug capable of llowing a different outlook on life. It allowed patients to open up not only to others, but to themselves. He had heard so many reports from patients exclaiming how this therapy nad changed their lives and allowed them to diagnose their issues and even solve them.It is commonly said that MDMA could still be legal to this day if it had not been for the rave movement and ignorance of others. Sasha has not been shy about letting others know that he is very upset with the outcome of such a powerful medication, and for good reason. He has worked with the Drug Enforcement Administration many times and has eceived many awards for his work. In fact, in order to carry out consulting work with the DEA, Shulgin obtained a DEA Schedule I license for an analytical laboratory, which allowed him to possess and synthesize any illicit drug.Sasha set up a chemical synthesis laboratory in a small building behind his house, which he uses to synthesize and test the effects of p sychoactive drugs to this day. His laboratory is littered with Jars and Jars of various compounds with their chemical structure drawn on them, which he calls his dirty pictures. Over the course of this time, he has written nd recorded the synthesis of these various compounds in two different books titled PIHKAL (Phenethylamines I Have Known and Loved) and TIHKAL (Tryptamines I Have Known and Loved). He is working on his last book now.Even with his many accomplishments, Shulgin is in no way rich. His only source of income continues to be from the books he has published. He has never sold any of his substances or withheld information on how to synthesize certain compounds. His creations have only made their way to the streets through chemists in China who read through his books and notes and create these compounds in their laboratories o then export to the United States in a completely legal manner, as these drugs are almost completely unheard of and unclassified.As Sasha gets older, he suffers from many different ailments, and has no way to pay for them except through donations, which he has only recently started to accept. He lives a quiet, modest life with his wife and he refuses to conduct any more interviews. I understand why many people consider drugs a taboo subject. I am sure some people may even consider it inappropriate to discuss in a high school classroom, but l, Just like Alexander Shulgin and many others, find extreme interest in psychoactive ompounds and how they can affect our world.Without the study of the more extreme side effects of compounds, how we can expect to progress in our world of modern medicine? Just because a chemical can be abused, does not mean that we should probihibit not Just the possession of said compound, but also the study of it. We live in a world of fear and ignorance, and if we do not fght it, we will never progress. If Sasha has taught me anything, it is to fight for what I believe is morally correct, and I advise you a ll to do the same. Long live Alexander Shulgin and his dirty pictures.

Demand and Supply

Medical advances can range from witching over to Electronic Record keeping, to the use of Tell-health. The need for this is as diverse as the products and services themselves. One of the options that are currently available is home care. As the baby boomer population ages, the elderly population will increase the demand for home health services due to financial and emotional factors. The continuum or availability of home care programs will be greatly needed in the present years to come. Supply & Demand Factors Many factors contribute to the demand and supply of healthcare products and services.The concept of demand versus supply In home health care can never be testified. No one health care facility can meet all the demands of medical services. As individuals are living longer and hospital admittance costs seems to increase while providing quality care seems to decrease, consumers are seeking to manage chronic illnesses within the comfort of their own home. As the population ages we are seeing many Individuals coming down with diseases that are either not curable or that has ran Its' course In the body and there Is nothing that can be done to prolong life.Hospice care Is palliative care given to Individuals who are terminally Ill, with an expected survival of six months or less. This is when this type of service is needed and many of individuals, especially the minorities do not know that these services exist either because they contribute this to high cost service or think that it is not covered by their insurance. Another factor contributing to an increase in demand for home healthcare services are advances in medical technology which make it possible to manage conditions in a home setting that would previously have required hospitalizing or the services of a skilled nursing facility.Consumers have easy access to home care services, they have a choice among providers, and consumers are currently selecting he best service based upon a variety of options. The r ange of those Interested In from moderate to severe. The many options available range from skilled nursing, Occupational [physical therapy, rehabilitative [social services and personal ODL assistance can be provided at within the confines on one's home. Home health care helps prevent the need for higher-cost care. Home health care helps prevent the need for higher-cost care.Hospitals can reduce the cost and save on providing medical treatment and equipment items such as; medical professionals' time, disposable syringes, catheters, and dressing changes and other supplies to treat the attain. â€Å"The problem in healthcare is that the consumer often pays little or nothing for services, despite the current reality of deductibles and co-payments. When this is the case, price stops being a factor in demand and demand increases to virtually unlimited levels† (Salesman, 2009, p. L).Economic Cost Nationally, the median hourly cost for homemaker services and home health aide services is $18 and $19, skilled nursing $40, TO & APT $65-$75; administrators, $32, directors $38. Nationally the median annual cost for care in an assisted living facility by comparison, is $39,600. Nationally, Private nursing homes medium annual sectional cost, over the past five years, rose 4. 3 percent annually to $81 ,030. While the average home-care visit costs Medicare $150 per visit. The average hospital stay costs Medicare $1500.Medicare expenditures in 2008 totaled $324 billion, slightly more than 2. 2% of gross domestic product (GAP). Medicare home health covers about 3. 3 million beneficiaries resulting in $16. 5 billion in total Medicare payments in 2008 (SMS, Data Compendium, 2009). Access and Supply Consumers have easy access to home care services, they have a choice among providers, and consumers are currently selecting the best service based upon a rarity of options. The range of those interested in home care is vast. Depending upon the situation, the need for services can range from moderate to severe.The many services that are available range from skilled nursing, Occupational [physical therapy, rehabilitative [social services and personal ODL assistance. Other services consist of transportation, medical equipment such as diagnostic and incontinence supplies, diapers, gloves, bed covers, commodes, wheel chairs, lifts, meal programs, etc. , can be provided all within the confines on one's home. Home health care helps prevent the need for higher-cost care. Most insurance's, such as Medicare and Medicaid, cover the costs of many home care services.Consumers can seek out services through the referral of a Physicians approval. Once approved, consumers can begin to enjoy the many services available to help themselves regain independence of their physical abilities. Services will last until consumer is able to remain in a residence with assistance of primary caregiver/support from community agencies. Conclusion The United States aging population will requ ire a lot more out of health care services than ever before, this is mainly due to the longer life span of the elderly with heroic illnesses. According to the U.S. Administration on Aging, by 2030 the number of Americans aged 65 and older will more than double to 71 million, that's roughly 20 percent of the U. S. Population. In some states, as much as a quarter of the population will be aged 65 and older. Being that health care is on the verge of change, the certainty that these services will still exist in the near future remains order to fulfill the demand of elderly services the supply of home care organizations needs to expand to accommodate physical emotional and financial factors of these nonusers.

Individuality and Community

Collin College English 1302 Individuality!!! No Wait Community!!!! As far back as time can go there has been the issue of individuality and community. To say the actual words together, individuality and community, the words themselves seem to be a paradox. In an earnest attempt to understand what those words mean in conjunction with race, social constructions, passions, and freedom, along with the intention of understanding the white moderate.As an outsider, I have been lead down a road that inevitably will be a dead end. However, this twisted mess of a road has had many pleasant and informative stops, some felt as if I was being invited to the family picnic on the fourth of July. Yet the next turn led me down a private darkened path. The journey has injured the heart, worn out the proverbial fingers, and enlightened me on several occasions. While I understand these issues, the complexity of it all may be explained by pure definition.The term â€Å"Community† in human communit ies, is intent, belief, resources, preferences, needs, risks, and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness. â€Å"Individuality† is the state or quality of being. Example: a person separate from other persons and possessing his or her own needs, goals, and desires. Individualism can be a gift or a curse depending on the context in which it occurs.Because modern society finds it important that people think independently, decide autonomously and take personal initiatives, the concept of individualism has acquired a positive connotation. However, individualism is also linked with the tendency to withdraw from social life and turn in towards oneself. All through history there have been struggles to â€Å"fit in† to be and individual while being part of the inclusive community. Yet to act as an individual, mainstream society will have a person thrown out of a community unless one conf orms to their ways.While in Don Marquis, â€Å"The Lessons of the Moth†, it states that the moth would rather fly straight into the flame even at the cost of his own life for true harmony and happiness verses sitting at a distance and watching. Does this leave the impression that the moth may never find happiness if he doesn’t change to and conform to what the â€Å"Community† wants? To say, one would commit suicide over such painful issues. What a dark dangerous path one must be on to end a life.In Richard Rodriguez’s â€Å"The Chinese in All of Us† He enlightens us all by stating â€Å"to choose or not to choose, and diversity is our strength† left me with the thought that while you have the choice to choose there is always a negative ramification if you choose incorrectly. With the example that in school he is made to speak up and look the teacher in the eye, yet, at home it is seen as disrespect to his father. What choice did he have he was in trouble either way he turned. He was forced to be multicultural, although to an extent he was also forced to hide each side from the other.While there are currently many different opinions about what it is to be an American. The words of our forefathers ring in our heads daily. Children start each school day by saying the pledge of allegiance. â€Å"One Nation under God with Liberty and Justice for All† are these words truthful? Because there has also been talk of the great melting pot of America, what does that really mean? Does it mean that no matter the color of one’s skin or ethnicity that we as Americans are free to make choices to choose whom we want to be? If we choice to be part of the community and be part of the common goal whatever that may be its ok.Whereas if the belief system is not the same as another person’s, this would not be a good fit into this one community. As an individual, one must then search for a new community. America is made u p of many communities and individuals sometimes it would appear that a community shoves an individual out to be the â€Å"Spokes Person† to see how other communities will react, if they react well then arms are open wide in a receptive welcome, as if an exit never happened. However if the words chosen are not receptive to the mainstream community, a person may be ousted or evicted from the community.Begin again, start a new journey. While reading John Hope Franklin’s essay â€Å"Train from Hate† may have started this journey into trying to figure out exactly what community and individuality is all about. Martin Luther King Jr’s â€Å"Letter from the Birmingham Jail† states repetitively that oppression must stop and that all were created equally his intensions are to protest in a nonviolent way, and that he is at his last resort to actually protest. He speaks of self-purification and desegregation all in the name of equality. Placing blame up the â €Å"white moderate†, which asI see to be the leadership of our country. It would be fair to say the moderate of our everyday life has been conformed in some way all for the greater good of community. There is no question that race is a part of the issue as well as stating religion the color of your eyes and your social status play a huge role. Whereas the most prominent sentence off all the stories I have read this past week one in particular has stood out. John Hope Franklins â€Å"Train from Hate† states the words all should live by, â€Å"Under No circumstance should I be upset or distressed because someone sought to demean me†(223).We are in a community of 1000’s of individuals. One could break these up into several categories male/female, black/white, religious or not the list is too long. Only you as an individual can decide what’s best for you either or. Works Cited â€Å"Abjection. † Wikipedia. org. Wikimedia. 20 Jan. 2013. Web. 17 F eb. 2013. â€Å"Community. † Wikipedia. org. Wikimedia. 20 Jan. 2013. Web. 17 Feb. 2013. Franklin, John Hope. â€Å"Train from Hate. † Reading Literature and Writing Argument 5th ed. Eds. Missy James and Alan P. Merickel. Boston: Pearson, 2013. 223-24. Print. â€Å"Individuality. Wikipedia. org. Wikimedia. 20 Jan. 2013. Web. 17 Feb. 2013. King, Martin Luther, Jr. â€Å"Letter from Birmingham Jail. † Reading Literature and Writing Argument 5th ed. Eds. Missy James and Alan P. Merickel. Boston: Pearson, 2013. 224-35. Print. Marquis, Don. â€Å"The Lesson of the Moth. † Reading Literature and Writing Argument 5th ed. Eds. Missy James and Alan P. Merickel. Boston: Pearson, 2013. 196-97. Print. Rodriguez, Richard. â€Å"The Chinese in All of Us. † Reading Literature and Writing Argument 5th ed. Eds. Missy James and Alan P. Merickel. Boston: Pearson, 2013. 242-48. Print.

Imperialism and socialism in the context of Africa Essay

Cecil Rhodes Social Darwinism advocate states, â€Å"I contend that we are the finest race in the world and that the more of the world we inhabit the better†¦Ã¢â‚¬  King Leopold of Belgium, â€Å"To open to civilization the only part of the globe where it has yet to penetrate †¦is, I dare to say, a crusade worthy of this century of progress.† From the above assertions, it is prudent to note that, colonial powers thought Africa to be devoid of an organization in social, political and economic perspective and therefore they wanted â€Å"to make Africa, England.† In that thought of naivety of the Africans, there were societal structures and organizations which British did not care to observe. However, it was not going to be easy as where two or three cultures interact a clash is inevitable. Although Africa was not a plain or bear continent, Africans had their way of life, structure of government, religion, economic activities, education, systems of marriage and development plans for their societies, nevertheless the British brought their systems which conflicted with Africans established way of life, this was because the British, as many other European powers were economically depressed and Africa appeared to be the only way out. The British wanted to pass the three C’s; Commerce, that is to make money through the acquisition of free labor form Africans, raw materials for their industries as industrial revolution back in Britain was rapidly taking place, a market for their surplus production; Christianity to save Africans.Explorers such as David Livingstone, Vasco Da Gama, Portuguese Diego Cam and Arabs with Muslim faith had missionary zeal. The last C is for Civilization, they wanted to civilize Africans in terms of education, culture and many other aspects. Thu s, to a larger extent, the activities of British heartened conflicts. African traditional religion is rooted in the African culture, it was difficult for Christianity to penetrate through. Portuguese tried in the fifteen century and failed. For Christianity to take the course the Africans had to abandon their culture which was hard so to say. The Missionaries in the nineteenth century, however, came up with an elaborate plan for them to spread Christianity. They introduced through religion, education and health centers which contradicted informal learning and the institution of medicine men. Africans gradually began to embrace Whiteman’s way of life but not without several clashes. These battles are seen in various forms such as spiritual, doctrinal, cultural and practical. The African religion has been given several definitions by different scholars, for instance, Mbiti has elaborated aspects of African religion. In his book African Traditional Religion, Mbiti (1991) African religion is very pragmatic and realistic (p2), he explains that it is applied in circumstances where the need arises. In addition, he states that religion is rooted in the local language, so to comprehend the religious life of an African society one has to understand the local dialect. He further affirms, â€Å"To be an African in the traditional setup is to be truly religious.† (p30) He states that the religion can be seen in five aspects of culture; beliefs, practices, ceremonies and festivals, religious objects and places, values, and morals and religious officials and leaders. He defines African religion as: â€Å"The product of the thinking and experiences of our forefathers and mothers that is men and women of their generations. They formed religious ideas, they observed religious ceremonies and rituals, they told proverbs and myths which safeguarded the life of individual and his community.(pp 13-14) Mbiti notes that African religion has no scriptures as compared to Christianity and other religions, it is written in peoples history, hearts and experiences of the people.(p14) Awolalu in his book Sin and its Removal in the African Traditional Religion defines African religion as â€Å"†¦largely written in the people’s myth and folktales, in their songs and dances, in their liturgies and shrines and in their proverbs and pithy sayings. It is a religion whose historical founder is neither known nor worshipped; it is a religion that has no zeal for the membership drive, yet it offers persistent fascination for Africans, young and old.† The African traditional religion was not homogeneous as the communities had different ethnic background thus the religious practices such rituals varied one community to the other. It is worth noting that it was oral, not scripted or written and was passed from one generation to the other by word of mouth, as I earlier alluded in the definitions of religion. Within their organized societal structures, Africans believed in supernatural beings together with ancestral spirits. The ancestral spirits were believed to link the living societal members to the gods. Therefore, the African traditional religion was and still is interweaved to the African culture. From the above insights, one cannot talk about African religion without African values as they are intertwined and inseparable. African religion was embedded in moral values or codes or standards which were believed to originate from God through the ancestral spirits, these values when observed one would be rewarded with maybe good harvest from their cultivation of land or increased number of the flock of cattle. When these values have violated the culprits were reprimanded. The concept of values is a vital point as one talks of the African religion. For that reason, African religion is drawn from the African values and Culture. African Culture was the source of law through the moral codes and values passed from generation to generation. From the above description, we can see that law or rules of conduct were embedded in religion and that African religion was interweaved in the African culture. Local dialect was the medium through which African culture and religion were propagated. The African religion had some institutions as Mbiti points out in the aspects of African religion, who presided over religious functions, these institutions were believed to communicate directly to ancestral spirits (living dead) who in turn would communicate to the gods and grievances of the living societal members would be heard. In the Kenyan context, these institutions include Orkoyot of the Nandi, Oloibon of the Maasai, Seers, Diviners, and Rainmakers depending on the ethnic communities which they came from. These institutions apart from the veneration of the ancestors, they blessed warrior before going for war, advised the political leaders, offered sacrifice to god and conducted rituals for the culprits who violated moral values in the community. The gods had some specific names for instance, in Kenyan context, we had Enkai for the Maasai, Encore for the Abagusii, Mulungu for Akamba, Asis the Nandi, Ngai for the Agikuyu and Nyasaye for the Luo. There were specific worship plac es which were regarded as holy, this places included shrines, mountaintops some special trees such as mugumo, hills, and some caves. The diversity of the names given to gods and places of worship, show the lack of uniformity in the African Religion. Consequently, Africans were of different ethnic background and had their own religion, gods, and religion as a community. The clashes can be seen in the five aspects as earlier alluded in Mbiti’s work that is beliefs, practices, ceremonies, festivals, religious objects and places, values, and morals, religious officials and leaders. These aspects of African religion differ from those of Christianity. The Africans believed that their religion was sourced from god, who they believed long before their ancestors’ existence. The British Missionaries conflict with Africans by telling them about the existence of a God who had a son and lived among them many years ago. The religion of British was written (Bible) thus one had to have the ability to read and write in order to understand it, whereas that of African was passed from generation to generation by oral tradition. There is an introduction of a new system of identifying the origin of religion which conflicts with the African system. Language is also conflicted as Africans could not comprehend English, hence missionaries such as Ludwig Krapf translated the Bible into the local dialect. The Africans revered in special caves, Mountaintops, hills, Forests, Special trees (mugumo) and shrines. The British tell Africans that they should worship God places called Churches. This encounter shows that there is a bit of clashing as the African places were very clearly defined and preserved by the community members. The British also seized African land to construct churches or chapels, Africans, as a result, became very hostile as they had distinct worship places which occurred naturally. They believed that their land was in cultivation and a gift from their gods. The Africans practiced their religion by reverence to their ancestors, offering human and animal sacrifices and invoking the ancestral spirits, for instance, the Umira Kager clan believed in spirits in the S.M Otieno case. They offered sacrifices in order to get favors in terms of harvest. The African worship was communal that is, all community members used to convene to pray for rain and ask for the wellness of the community. The British religion had an aspect of confession of one`s sins before worship, repentance, and forgiveness of sin are granted. This aspect of forgiveness of sins lacks in the traditional African religion, one had to be punished for wrongdoing. British missionary religion brings out an aspect of offerings in terms of money and tithe which is ten percent of one`s total earnings. The British advocated for human rights and therefore disregarded and condemned human sacrifices. In African religion, worship was led by Diviners, Rainmakers, and Seers who were considered righteous. The work of religious leaders was taught through apprecentiship and was hereditary from specific clans in the community. There were certain clans from whom diviners would descend. They were highly respected in the community. The British Christian religious leaders attend school to be trained mainly in theology. They study formalities of worship and nature of God. Any member of Christian family can become a religious leader although there are some myths which say one has to be ‘called’ by God. A Christian leader has to have the ability to read and write so as to pass the scriptures to his congregation. African traditional religion was diverse from one ethnic community to the other due to the linguistic differences, migration patterns and origin. Christianity is introduced as a homogeneous religion as the author of it is Jesus Christ, a common ancestry and reference point for all Christians. The diversity of worship is dismantled by the British introduction of this even religion. Africans were notoriously religious as it was found in each group. Africans who lived as per the traditional way of life were regarded as very religious.it is also worth acknowledging that Africans are at crossroads due to the fact that religion is embedded in the African culture and language. It is thus difficult for Africans to fully be committed to Christianity as being fully whole-hearted means they will have to abandon some of the partaking of African culture and indigenous dialect by embracing the Whiteman’s language and culture. This has already happened as some dedicated African Christians according to Quarcoopome (1987), refer to traditional religion as paganism, fetish, and animism. References. Awolalo, JO, Sin and Its Removal from the African Traditional Religion (1976) History and Government Form One to Four, KLB Fourth Edition. The People of Kenya Up to the 19th Century Kwasi W, Towards Decolonizing African Religion and Philosophy, African Studies (1998) Quarterly volume 1 Issue 4. Ojwang’ JB and Mugambi JNK (eds), The SM Otieno case, Death and Burial in Modern Kenya, (1989) Nairobi University press Mbiti, JS, African Religion and Philosophy, Oxford, England, (1999) Heinemann Educational Publishers. Mbiti, JS, Introduction to African Religion Oxford, England, (1991) Heinemann Educational Publishers. Uchenna O, African Crossroads: Conflict between African Traditional Religion and Christianity, (2008) The International Journal of Humanities vol 6 No. 2 Quarcoopome, TNO, West African traditional religion. Ibadan, Nigeria: (1987) African Universities Press. NAME: MUNYALO, DANIEL MUTHENGI REG.NO: G34/102614/2017 COURSE: GPR 100 LEGAL RESEARCH AND WRITING CONVENER: DR. NKATHA KABIRA â€Å"The encounter between the British and Africans was a case of two worlds colliding.† Discuss†¦

Hydrogen as alternative energy Essay Example | Topics and Well Written Essays - 1000 words

Hydrogen as alternative energy - Essay Example Apart from the abundance in the universe, hydrogen gas is in much less quantity in our planet. The reason for this difference is the less density of earth and low weight of hydrogen that aids it in excavating itself away from the earth’s atmosphere. It exists on earth in the form of hydrocarbons and in the water ( 2/3rd ratio of the earth), making H2 the 3rd largest found an element on earth. Hydrogen sources are methane and some bacteria and algae.According to an approximation, each 9/10 atoms in this universe are hydrogen. Hydrogen was discovered by a British fellow, Henry Cavendish in 1766, where he also proved hydrogen to be an integral part of water. Hydrogen combines with nearly every element of the periodic table, existing in nature in the form of sugars, alcohols, acids, fuels, carbonates, phenols, etc. The necessary element for fuel cells is hydrogen. Due its abundance and combinations with nearly every compound, hydrogen can be extracted from any of such compounds an d has the ability to provide as a source of green energy. The reason lies in the manufacturing process of hydrogen and its chemistry that enables green service. Now the question is where we can find hydrogen to run the fuel cells?Fuel cells usually come up with reformers or the hydrogen generators. The ultimate and everlasting solution of the problems lies in solar powered fuel stations. Methane producers and natural gas production can store hydrogen after it is formed as a raw product during extractions.